May 16, 2024

The Power Timyz

The Power Timyz

Singaporebased Una Brands Preseries 30M Series

3 min read
singaporebased una brands preseries 30m series


In the ever-evolving world of e-commerce, companies that can adapt and innovate are the ones that thrive. Singapore-based Una Brands is one such company, making waves in the industry with its unique approach to e-commerce brand acquisition and management. Recently, Una Brands secured an impressive pre-Series A funding round of $30 million, propelling them further along their journey to reshape the e-commerce landscape. In this article, we’ll delve into Una Brands, their innovative business model, and what this latest funding means for the company and the e-commerce sector as a whole.

Una Brands: The Visionaries

Founded in 2021 by Tobias Heusch and Kiren Tanna, Una Brands has rapidly risen to prominence in the e-commerce sector. The company is on a mission to become the leading global platform for e-commerce brand acquisitions, breathing new life into established e-commerce brands while unlocking their true potential.

Una Brands operates in a unique way by acquiring, managing, and scaling e-commerce businesses. They aim to enhance the operational efficiency of these brands, leveraging data-driven insights and proprietary technology to optimize performance. By acquiring promising e-commerce brands, Una Brands aims to unlock hidden value and accelerate growth, creating a win-win situation for both the brand owners and investors.

Pre-Series A Funding: A Game-Changer

Securing $30 million in pre-Series A funding is no small feat and underscores the confidence that investors have in Una Brands’ vision and capabilities. This funding round was led by Alpha Wave Incubation (AWI) with participation from Prosus Ventures, 500 Startups, and other strategic investors.

The capital infusion will enable Una Brands to expand its operations, acquire new e-commerce brands, and further develop its technology stack. With an impressive track record of acquiring and scaling brands across various categories, Una Brands is poised to make a significant impact on the e-commerce landscape, both regionally and globally.

Una Brands’ Innovative Approach

What sets Una Brands apart in the e-commerce space is its innovative approach to brand acquisition and management. They have developed a data-driven, technology-driven ecosystem that allows them to identify and acquire e-commerce brands with untapped potential. Once acquired, these brands are put through a rigorous optimization process, leveraging Una Brands’ expertise and technology stack.

Key elements of Una Brands’ approach include:

  1. Data-Driven Decision Making: Una Brands utilizes advanced data analytics to identify brands with growth potential, ensuring that acquisitions are strategically sound.
  2. Operational Excellence: They implement best practices and operational efficiencies to drive growth and profitability across their portfolio of brands.
  3. Technology Stack: Una Brands has developed proprietary technology tools to streamline the management and optimization of e-commerce brands.
  4. Global Reach: The company’s global approach allows them to acquire brands from various markets, diversifying their portfolio and mitigating risks.
  5. Sustainable Growth: Una Brands is committed to building brands for the long term, focusing on sustainable growth and customer satisfaction.


Una Brands’ recent pre-Series A funding round of $30 million is a testament to their innovative approach and their potential to disrupt the e-commerce landscape. With their vision to become the global leader in e-commerce brand acquisitions, Una Brands is well-positioned to reshape the industry.

As Una Brands continues to acquire, optimize, and scale e-commerce brands, they are not only creating value for their investors but also revitalizing and expanding the reach of these brands in the digital marketplace. This funding round marks a significant milestone in Una Brands’ journey, and the e-commerce sector can expect exciting developments from this Singapore-based visionary company in the near future.

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